Welcome to Tanjay®, your source for quality clothing and outerwear. Our story begins over 40 years ago, when our founder, Jay Tan, emigrated from China to the United States with a dream of starting his own fashion brand.
Jay got his start working in the garment industry in New York City, learning the ins and outs of design, production, and sales. He saw an opportunity to create stylish yet affordable clothing and launched Tanjay® in 1979. The name “Tanjay” is a combination of his own name “Tan” and the first two letters of “Jay.”
Our First Store
Jay opened the very first Tanjay® store in Manhattan’s Chinatown neighborhood. It was a modest 800 square foot space, but Jay had big plans. He wanted to share his love of fashion with people from all backgrounds.
The store offered a selection of men’s and women’s apparel with an emphasis on jackets, coats, and outwear. Jay had a knack for spotting trends and predicting what customers would want each season. His coats combined classic silhouettes with bold prints and colors.
Word spread quickly about this new store with unique finds. Soon Tanjay® developed a loyal local customer base. Our patrons loved the quality fabrics, flattering fits, and attention to detail. Jay and his small team worked tirelessly to keep up with demand.
Expanding Across the Country
Bolstered by our early success in New York, Tanjay® began to expand nationally in the 1980s. We carefully selected malls and shopping centers in cities big and small to open new Tanjay® stores. Now customers across America could experience shopping at Tanjay®.
We tailored our offerings at each new location to appeal to local tastes. But customers everywhere appreciated our commitment to value. For less than luxury brand prices, Tanjay® offered runway-inspired looks, using high-end materials like wool, leather, and cashmere blends.
Outfitting the Modern Woman
As Tanjay® grew, we became a destination for professional women looking to build a versatile wardrobe. Our shift dresses, blazers, and trousers allowed ladies to go straight from the office to evening cocktails in style and comfort.
We also kept on top of changing fashion trends, like oversized silhouettes and retro influences. Our designers brought these looks to life through unique details like shoulder pads, bright neon colors, and bold patterns. Women could tackle the decade with confidence and fun in Tanjay® apparel.
Going Global
By the 1990s, Tanjay® was an established national brand. To keep growing, we turned our sights to international expansion. We carefully chose retail partners to represent Tanjay® in Europe, Asia, and the Middle East.
Seeing our jackets, coats, and accessories on streets worldwide filled us with pride. With over 300 stores globally, Tanjay® had truly become an international fashion brand. Our diverse customers spanned cultures, languages, and borders. Yet they shared a passion for expressing their personal style.
A Family Business
Tanjay® has remained a family-owned business for over four decades. Jay Tan still serves as our CEO and creative director. His children have leadership roles across design, marketing, sales, and operations.
This allows us to stay true to our heritage while evolving for the future. From in-store experiences to online initiatives, the family works as one to guide Tanjay®. They provide stability amidst the fast-paced world of fashion.
Giving Back
Philanthropy has always been a core value. Jay himself immigrated to America with almost nothing. He never forgot those struggling to make ends meet.
That’s why Tanjay® supports organizations helping women, children, and diverse communities thrive. We also donate clothing and funds to aid disaster recovery across the globe.
Our customers often tell us they feel good shopping our brand knowing we care. Giving back will continue to shape Tanjay® as we grow.
Our Fashions
Tanjay® offers an array of clothing and accessories to fit any lifestyle. Here’s an overview of the key categories we proudly offer our customers:
- Coats & Jackets: Our outerwear selection features wool peacoats, leather moto jackets, trench coats, faux fur vests, bold printed windbreakers, and much more. We use luxe fabrics with padded insulation to provide warmth without bulk.
- Tops: Ranging from classic button-downs to flowing blouses and trendy graphic tees, we design tops for both work and play. Breathable knits and wrinkle-resistant wovens hold up all day.
- Dresses & Skirts: From maxi dresses to midi skirts, we have chic options for dresses of all lengths. Our signature fit-and-flare silhouettes flatter every figure. We incorporate jersey knits, faux wrap styling, and other details to perfect the fit.
- Pants & Shorts: Slim cut pants, leggings, jeans, and shorts designed to move with you. Stretchy, shape-retaining fabrics slim and sculpt. Extended sizes ensure all customers find their match.
- Activewear: Our active pieces transition seamlessly from workouts to weekends. Moisture-wicking performance fabrics provide cool comfort. Mesh inserts, smartphone pockets, and other athlete-approved touches upgrade standard gym gear.
- Accessories: The perfect accessories complete any outfit. We offer stylish gloves, scarves, belts, hats, jewelry, handbags, and more. Luxe textures like leather, wool, and silk elevate timeless shapes.
Quality Tailoring and Fabrics
What truly sets Tanjay® apart is our meticulous attention to fit, construction, and fabrics. Our talented in-house designers sketch each garment with real women’s bodies in mind.
We carefully select textiles like soft jersey knits, supple faux leathers, and cozy French terry. Premium fabrics not only feel amazing, but also hold up season after season.
Our clothing is thoughtfully crafted, with reinforced seams, hidden elastic waists, and fully lined jackets. These design details make Tanjay® your go-to brand whether dressing for work or weekend.
Styling Every Body
Tanjay® offers an extensive size range so more women can experience our brand. Our apparel and outerwear are cut to be flattering for all figures, including plus and petite.
We refuse to use unrealistic models in our marketing. Instead we celebrate the diversity of real women. Shoots feature a range of models who reflect our inclusive values.
Shoppers appreciate seeing women who look like them. We believe Tanjay® empowers all ladies to embrace their beauty. Our versatile fashions work for women, not the other way around.
Committed to Excellence
Everything we do at Tanjay® stems from an ethos of quality and care. Jay Tan’s perseverance launched our company. Today over 500 passionate team members carry on his commitment to excellence.
It’s a privilege to help women present their best selves to the world. Our customers inspire us daily with their fearless sense of style. We take pride in providing apparel to make bold fashion statements.
After over forty years, Jay’s vision still guides our path. We will continue infusing our collections with the latest trends and finest materials. The Tanjay® story is just beginning. We can’t wait to see what the future holds!
